The problem

The anchor tenant is gone.
The foot traffic remains.

Macy's announced the closure of 150 stores by 2026. JCPenney, Sears, Bed Bath & Beyond — the big-box anchor model that built shopping districts for 60 years is contracting, and small towns are left holding vacant storefronts that used to drive the whole block.

But the people are still there. Workers drive through Main Street. Visitors come for the trails, the rivers, the farms. Locals need hardware, groceries, a good lunch. The foot traffic exists. The digital infrastructure to convert it doesn't.

A visitor walks past a vacant storefront and wonders what's open. A local wants to book a service appointment before they drive across the county. A new resident searches for a coffee shop and finds nothing.

Boojee Anchor puts the whole block online — with a single town directory, window QR signs on every storefront (vacant or occupied), and hosted menus and booking pages for every surviving business — so foot traffic converts to phone traffic and every business gets found.

150
Macy's stores closing by 2026 — anchors gone
72%
of small-town Main Street businesses have no online booking or menu
$298
per month — digital anchor for the whole block, up to 12 businesses included

What's included

Everything the block needs.
Nothing it doesn't.

One subscription covers the whole town kit — directory, signage, and a live digital presence for every business enrolled.

Town Directory Page

A hosted, mobile-first directory at boojee.estate/boojee-anchor/t/<town>/ listing every enrolled business — name, category, one-liner, and direct links to their menu or booking page. Scannable from any phone, loads in under a second, no app required.

Window QR Signs

Print-ready QR signs generated for every storefront — vacant or occupied. "Scan to explore Main Street [Town]" drives a passerby to the town directory in one tap. Tent, half-sheet, and full-sheet sizes. Print at home or at any copy shop.

Hosted Menu Pages

Every restaurant, cafe, or bar gets a live scannable menu page — sections, items, prices, dietary tags. Update the menu any time through the Boojee Menus editor. No reprints, no apps, no tech team. Included for all Eat & Drink businesses in the kit.

Booking Pages

Service businesses — auto shops, salons, clinics, banks, funeral homes — get a live booking page. Customers pick a service, choose a time, and submit. The business gets a clean appointment log. Included for all service businesses in the kit.

Monthly Refresh

Boojee updates the directory, adds new businesses, and refreshes QR sign files each month. Seasonal businesses, new openings, and closures are reflected without the town lifting a finger.

Up to 12 Businesses

The Town Anchor kit covers up to 12 businesses at the base price. Each additional enrolled business is $18/mo. Large Main Streets with 30+ businesses get a volume conversation — reach out.

Live demonstration

See Marlinton, WV's anchor — live.

We built a working Boojee Anchor for Marlinton, West Virginia — 11 real local businesses, grouped by type, each with a live menu or booking page. This is what your town gets, fully functional, on day one.

Open Marlinton's directory Print a window sign

Pricing

One flat price.
The whole block covered.

No setup fee. No per-business invoice. One subscription, one check, one contact — for the chamber, the landlord, or the town.

Town Anchor
$298 / month

Up to 12 businesses included. 14-day free trial.

  • Town directory page — hosted and maintained
  • Window QR sign files for every storefront
  • Hosted menu pages for all Eat & Drink businesses
  • Booking pages for all Service businesses
  • Monthly refresh — new businesses, menu updates, seasonal changes
  • Up to 12 businesses at base price
Each additional business beyond 12: $18/mo. Sold to a chamber, landlord, or town government — one invoice, one account.

Honest answers

Questions worth asking
before you sign anything.

Do the individual businesses have to do anything?

Not at the start. Boojee builds the directory and initial menu/booking pages from information already available — the business name, category, and a sample menu or service list. Individual businesses can log in and edit their own pages any time if they want, but the kit works out of the box without requiring any business owner to take action.

Who pays — the town, the chamber, or the individual businesses?

The Anchor Kit is designed to be purchased by the town, chamber of commerce, economic development office, or a commercial landlord — whoever has an interest in the whole block. One invoice, one account. Individual businesses can pay their own $18/mo add-on if they want capabilities beyond what's in the base kit.

What about businesses that already have websites?

Their entry in the town directory links out to their own site or their own menu/booking page. The directory is additive — it doesn't compete with anything the business already has. Businesses without a web presence get a Boojee-hosted page; businesses with their own presence get a listing in the directory.

Is this a new product?

Yes. The Boojee Anchor Kit is newly available as of mid-2026. The underlying tools — Boojee Menus, Boojee Booking, the sign generator — are proven and running in production. The Anchor Kit is how we package them for a town rather than an individual business. The Marlinton demonstration linked above runs on those same live engines.

Can I cancel?

Yes. Month-to-month subscription. Cancel any time from the member dashboard with no penalty. The trial period is 14 days — if it's not a fit within the first two weeks, you owe nothing.

Ready to anchor your Main Street?

Start the 14-day free trial. No setup fee. Cancel any time. Your whole block gets a digital presence on day one.