The Problem

The calls you're missing are the jobs you're losing.

These are industry figures from third-party research — not our numbers. The missed-call problem is documented, measured, and costing trade businesses real money every week.

62%

Of business calls go unanswered

Across all small businesses. For home-service trades specifically — HVAC, plumbing, roofing, electrical — that number climbs to 74%, because crews are on the job and can't break to answer the phone.

Source: [1] Invoca / CallRail industry research
$275–
$1,200

Average value of a missed trade call

A typical plumbing service call runs $275–$500. An HVAC replacement or roofing job is $3,000–$12,000+. The blended average value of a missed inbound call for home-service trades falls between $275 and $1,200 per opportunity.

Source: [2] HomeAdvisor / Angi trade cost data 2024–2026
$45K–
$120K

Annual revenue lost per missed-call gap

A contractor missing 5–10 calls per week at an average job value of $500–$750 loses $45,000–$120,000 in annual revenue to competitors who just picked up the phone — or sent a text.

Source: [2] Derived from HomeAdvisor average job values + [1] miss-rate data
85%

Of callers who reach voicemail never call back

85% of people who reach a business voicemail do not leave a message and do not call back. They simply call the next contractor on the list. The job goes to whoever responds first.

Source: [3] BrightLocal consumer behavior study
98%

SMS open rate — texts get read

SMS messages have a 98% open rate. 35–50% of recipients respond within 60 seconds. Compared to voicemail (which goes ignored) or email (which sits in a tab), a text is the only channel with near-certain delivery.

Source: [4] SimpleTexting / SMS Marketing Statistics 2025
<60s

Response time that wins the job

Studies on lead-response speed show that contacting a prospect within 60 seconds increases conversion rates dramatically vs. responding even 5 minutes later. During a peak-season call surge, your competitor's text will beat your voicemail every time.

Source: [3] BrightLocal + [1] Invoca lead-response research

ROI Calculator

What are missed calls actually costing you?

Adjust the sliders to your situation. The math is transparent — all computed from your inputs, no inflated defaults.

8
$500
30%

Default 30% = conservative estimate of missed callers who would have booked if you'd texted back within 60s. Adjust up or down based on your trade.

Estimated annual revenue recovered

$62,400

$5,200 / month

How we calculated this:
8 calls/wk × 52 wks × 30% recovery × $500 avg job = $62,400/yr

ROI vs. $98/mo plan

5,206%

$62,400 recovered − $1,176/yr cost = $61,224 net

These are projections based on your inputs and published industry recovery rates — not a guarantee. Actual results depend on your trade, market, and lead quality.

How It Works

Four steps. Fully automatic.

No new app for your crew to learn. No changes to your existing number. It runs in the background.

A call comes in

A potential customer calls your business number — whether it's your office line, mobile, or a dedicated trade number.

It goes unanswered

You're on the job, driving, or with another customer. The call rings out or hits voicemail — this is the moment most contractors lose the lead.

Text goes out in <60s

Within 60 seconds of the missed call, an automatic SMS goes out: "Hey, sorry we missed you — book a time here: [link]." Personalized to your business name.

Lead captured in your dashboard

The caller's number, the time, and their booking response all land in your lead dashboard. You follow up on warm leads, not cold calls.

Pricing

Simple, flat-rate pricing.

One tier for v1. No per-message fees, no setup charges, no contracts. Lock in the launch price by joining the waitlist today.

Early Access
Missed-Call Text-Back
$98/mo

Flat rate. No contracts. Cancel anytime.

  • Automatic SMS within 60s of every missed call
  • Your business name + custom booking link in each text
  • Lead dashboard — caller ID, timestamp, booking status
  • Connects to your existing phone number (no new number required)
  • Unlimited missed-call responses per month
  • Setup included — live in 3–5 business days
Join the Waitlist — Launching Soon
Already using Boojee AI Front Desk? Missed-Call Text-Back is included in the AI Front Desk Pro and Done-For-You tiers when it launches — no extra charge.

Early Access

Join the waitlist.

We're building this now. Waitlist members get first access, the launch price ($98/mo), and a direct line to give input on the features that matter to your trade. No charge to join. No spam.

Joining the waitlist does not create an account or charge you anything. We'll reach out with launch timing and instructions.

You're on the list.

We'll reach out when Missed-Call Text-Back is ready for your trade. Launch-price access is reserved for waitlist members first.

The next missed call doesn't have to be a lost job.

Join the waitlist. We'll let you know the moment it's live in your area.

Join the Waitlist — Free See Full AI Front Desk →

Sources

  1. [1] Invoca / CallRail: "Small Business Call Answer Rates" — industry research on inbound call answer rates across SMBs and home-service verticals (2023–2025 aggregate). 62% overall miss rate; 74% for field-service trades.
  2. [2] HomeAdvisor / Angi: "True Cost of Home Services" (2024–2026 data) — average project costs for HVAC, plumbing, roofing, electrical, and contracting work in the United States. Used to derive the $275–$1,200 per-call average opportunity value.
  3. [3] BrightLocal: "Local Consumer Review Survey" and lead-response studies — 85% of callers who reach voicemail do not call back; response time under 60 seconds materially improves booking conversion.
  4. [4] SimpleTexting: "SMS Marketing Statistics" (2025) — 98% SMS open rate; 35–50% response rate within 60 seconds for business-initiated SMS messages.