Personal branding agencies charge $8,000–25,000 and take 3–6 months to deliver. LinkedIn coaches run $500+/hr for strategy with no deliverables. Boojee Personal Brand Build delivers your positioning, personal site, LinkedIn rewrite, brand voice guide, and 90-day content calendar — complete in 2 weeks, from $1,498.
Six deliverables. One cohesive brand identity that works across every platform where your name appears.
A sharp, differentiated positioning statement and a professional bio in three lengths — full, short, and one-liner — written for how your audience actually thinks.
Headline, About section, Experience bullets, Featured section strategy, and banner guidance — completely rewritten to attract the right opportunities and rank in search.
A clean, credibility-first personal site — homepage, about, services or speaking page, and contact — designed, written, and configured to publish. Full-package only.
Tone, vocabulary, writing principles, and example phrases that define how you sound in emails, social content, bios, and conversations. Use it yourself — or hand it to anyone writing for you.
Twelve weeks of LinkedIn post topics, themes, and hooks — mapped to your positioning and delivered ready to execute. You show up; the strategy is already done.
A creative brief for your photographer (or for your next shoot): wardrobe direction, background options, mood references, and guidance for shots that match your new brand positioning.
Four stages. Fourteen days. You show up twice — we do the rest.
Brand audit of your existing presence, a 60-minute positioning call, and a written intake questionnaire so we understand your goals, audience, and differentiators before a word is written.
Our team writes and designs in parallel: personal site, full LinkedIn rewrite, positioning statement, bios, brand voice guide, and headshot brief — all at once, not in a queue.
Two structured revision rounds. You review, we refine. Feedback is captured in a shared doc so every note is tracked and nothing gets lost between rounds.
LinkedIn profile goes live, site is published (or handed over ready to publish), and your 90-day content calendar kicks off with a suggested first-post strategy from the team.
Both packages are done-for-you. The difference is whether your personal website is included.
Brand Starter
$1,498
one-time, delivered in 14 days
Full Brand Build
$2,998
one-time, delivered in 14 days
Built for professionals who are already credible — but whose online presence doesn't reflect it yet.
Corporate Exit
You've spent 20 years building an impressive career and a LinkedIn profile that reads like a résumé. Before you step into consulting, advising, or your next venture, you need a brand that opens doors — not one that explains your last title.
Practice Launch
Your expertise is deep but your visibility is zero. Clients need to find you before they can hire you, and a professional brand is the difference between referrals that close and cold outreach that doesn't.
Face of the Business
Your agency or firm is strong — but you're the one clients trust and follow. Putting your personal brand front and center creates a gravitational pull that no company page can replicate. Your name is your best marketing asset.
Licensed Professional
In trust-first industries, clients choose the person before the firm. A credibility-optimized LinkedIn and a clean personal site are the fastest way to shorten your sales cycle and command premium positioning in a crowded field.
Capital & Press
Investors and journalists Google you before the meeting. Your personal brand is due diligence — and if what they find doesn't match the pitch deck, you're starting behind. We make your online presence as strong as your deck.
Within six weeks of launching my new LinkedIn and personal site, my inbound inquiry rate had tripled. I stopped explaining what I do and started having conversations about how to work together. The positioning work alone was worth every dollar.
No. LinkedIn is one component of a larger brand system. The Brand Starter includes positioning, bios, LinkedIn, voice guide, content calendar, and headshot direction. The Full Brand Build adds a complete personal website. Everything is designed to work together — same voice, same positioning, same visual direction — across every touchpoint.
Not to get started. We deliver a headshot art direction brief as part of every package — so when you are ready to shoot (or book a photographer), you have clear direction on wardrobe, mood, and framing. If you already have professional photos, we work with what you have.
We build on whichever platform best fits your technical comfort and long-term needs — typically Framer, Webflow, or a clean custom HTML/CSS deployment. We configure hosting as part of the Full Brand Build and hand it over fully operational. You own everything.
Yes. We choose a platform you can manage without a developer, and we include a brief platform walkthrough as part of delivery. The brand voice guide also makes it straightforward for you — or a VA — to write on-brand content going forward without needing to come back to us.
We can work with it. If your existing site is on a flexible platform and worth keeping, we redesign within it. If it's on a restrictive platform or needs a clean start, we discuss that during Discovery. Either way, you don't lose your domain, SEO history, or existing content without a deliberate plan.
Tell us where you are and where you're headed. We'll confirm fit and send next steps within one business day.