BOOJEE PR
Done-for-you press release writing and local media outreach. We write the story, pitch the right journalists and outlets, and get you the coverage that turns into credibility, SEO authority, and "Featured in" badges for your website.
PR isn't vanity. For a local business, a single earned media mention does things money can't easily replicate.
Trust Signal
"As seen in [Local Paper]" works on every person who sees it — online, on your site, in your email signature. It says someone else vouched for you. That's different from any ad you can buy. Third-party validation converts skeptics that a five-star review can't always reach.
Search Authority
A link from a local news outlet or industry publication carries more SEO weight than 50 directory citations. Press mentions build the domain authority that moves your Google rankings — because search engines treat editorial links as votes of confidence, not citations you bought.
Market Position
When a prospect is comparing you to a competitor and Googles both of you, your press coverage becomes the visible differentiator. They see results. They see your name in a publication they recognize. That's when the decision gets easier for them — and for you.
Four story types local media actually covers. We help you identify which one fits your moment — then we write and pitch it.
Grand opening, new location, significant expansion, major award. These are the easiest pitches and the ones most outlets will cover. If something notable happened in your business, there's a story here — we just have to frame it right.
Position you as the go-to source on your topic. We pitch you as a commentator on local business news, industry trends, or community issues. Journalists need local experts. Being that expert on the record is the long game that keeps paying.
Sponsorships, charitable work, local hiring, community partnerships. Local outlets love a business with community ties. This is also the most durable PR angle — it builds goodwill with readers, not just rankings.
A new service line, a notable partnership, an innovative approach your market hasn't seen. Must have a newsworthy hook — we help you find it. Not every launch is pitchable; we'll tell you honestly, and we'll help you build the angle if it isn't there yet.
We pitch across three categories. Coverage in any one of them moves the needle. Coverage across all three is what builds a real press kit.
PR used to cost $5K–$25K/month for a national retainer. We've productized it for local businesses at a price that makes sense.
Story
One campaign, one story. Test the process before committing to a monthly cadence.
Monthly
For businesses with regular announcements that want a consistent media presence over time.
Authority
Full-press presence for businesses building a durable public media profile and expert positioning.
The Honest Truth
Journalists don't cover businesses — they cover stories. "We opened a new location" is a fact, not a story.
"We opened a new location in a neighborhood that hasn't had a dentist in 14 years — and we're accepting Medicaid." That's a story.
The difference is the angle. One is a business announcement. The other gives a journalist something their readers actually care about: a community getting access to something it lacked. The business is the vehicle. The story is what moves people.
We help you find the angle. Sometimes it's obvious. Sometimes we have to dig. That's what we do. If you don't have a pitchable story right now, we'll tell you honestly — and we'll tell you what would make it one.
Every engagement — Story, Monthly, or Authority — includes this complete set of deliverables.
Tangible assets you can use beyond the campaign close — in your press kit, on your website, and in every future pitch.
Real results from local businesses that handed us their story and let us work.
"We'd never done any PR — it felt like something only big companies do. Boojee PR pitched our seasonal hiring announcement to 20 local outlets. The local ABC affiliate picked it up and ran a segment on the morning show. We booked 12 jobs from people who called us after seeing it. One segment."
"Boojee PR positioned me as a legal commentator with the local business journal. After the first article ran with my quote, the editor emailed me directly asking if I'd contribute monthly. I now get quoted in regional business coverage every quarter. That's a different kind of visibility than a Google ad."
"We got coverage in the local paper after our expansion. We added 'As Seen In [paper name]' to our website homepage and our booking form. Our form conversion rate went up 23% the following month — same traffic, same ads, just a trust badge that told people someone else vouched for us."
Tell us what's happening in your business and what you want to accomplish. We'll come back with an honest assessment and a plan.
No commitment required. We review every submission and respond within one business day with a direct take on whether your story is pitchable and what we'd do with it.
Expect a response within one business day. We'll review your pitch, tell you honestly if it's newsworthy, and come back with exactly what we'd do — no generic pitch, no pressure.
Every business has a story worth telling. We find the angle, write the release, and put it in front of the people who publish things. Let's start yours.
Pitch My Story