Competitive Positioning
We map every competitor's pricing, identify gaps, and position you to command a premium with clear differentiation rather than racing to the bottom.
Pricing Strategy
Pricing consultants charge $5,000–$25,000 for audits that recommend raising prices and hand you a PowerPoint. Most businesses underprice by 20–40% and never fix it because the fix requires a strategist, a copywriter, and a developer working together. Boojee delivers value-based pricing models, redesigned pricing pages, and upsell architecture — in one engagement, flat fee.
Six dimensions of pricing that compound into measurable revenue growth — addressed systematically, not in isolation.
We map every competitor's pricing, identify gaps, and position you to command a premium with clear differentiation rather than racing to the bottom.
Anchor prices to the outcome customers receive, not your cost-plus margin. We identify perceived value drivers and build price points that feel like bargains at any tier.
Charm pricing, decoy tiers, loss aversion framing, and bundle logic — every element of your pricing page engineered to guide buyers toward your highest-margin offer.
Most pricing pages bury the value and lead with the number. We redesign the entire page flow — headline, feature grid, CTA placement, and social proof positioning.
Map the natural upgrade path from your entry offer to your highest-tier product. We design the trigger moments, feature gates, and language that make upgrading feel obvious.
A/B test design, statistical significance planning, and test result interpretation. We tell you what to test, how long to run it, and exactly how to read the data.
Four focused phases from audit to live implementation, each with a clear deliverable.
We analyze your current pricing, margin structure, competitor rates, and customer LTV to identify where you're leaving the most money on the table.
Full competitive landscape scan across 10–20 comparable businesses. We identify price floors, ceilings, and the premium band your brand can credibly occupy.
We deliver a complete pricing playbook: tier structure, price points, page copy, psychological triggers, and upsell sequence — ready to implement.
We don't hand you a PDF and disappear. You get live walkthrough, implementation Q&A, and 30-day async support to ensure the strategy lands.
Three tiers built for different stages of growth. No retainer required — every engagement is a discrete project with a defined deliverable.
The fastest way to understand exactly where your pricing is costing you revenue.
The complete pricing overhaul — model, page, upsell map, and a month of hands-on support.
Multi-product pricing architecture with ongoing optimization and a dedicated strategist.
Adjust the sliders to model your projected revenue increase after a Boojee pricing engagement.
Competitor price research is table stakes — we go far deeper. We model your customers' willingness to pay, apply psychological anchoring principles, analyze your current conversion funnel drop-off, and deliver specific price points tied to real buyer psychology. Google gives you a number. We give you the number, the reason it's right, and the exact copy that makes it stick.
In most cases, no — and often the inverse is true. Price signals quality. Underpriced services attract price-sensitive buyers who churn faster and negotiate more. The clients we work with typically see close rate hold steady or improve at the higher price point because we simultaneously improve the offer framing and the pricing page copy.
We specialize in local service businesses (HVAC, legal, cleaning, consulting, wellness, fitness), digital products and SaaS, and professional services. We've priced everything from $48 info products to $25,000 enterprise retainers. If you sell something, we can price it better.
The Audit delivers in 48 hours. The full Pricing Stack takes 5–7 business days from your intake form to final playbook delivery. Enterprise timelines are scoped per engagement but typically 10–14 business days for the initial strategy build.
Just fill out the intake form below. We'll ask for your current pricing, a list of 3–5 competitors you know of, your primary customer profile, and your biggest pricing frustration. If you have conversion rate data or revenue numbers, those help — but they're not required to get started.
Fill out the form and we'll have your competitive pricing landscape and initial recommendations back within 48 hours.