Boojee Sniper
Break their
illusion.
Point it at a competitor's domain. Boojee runs a real, verifiable audit of their current site — then delivers a complete takeover package: real findings, a proposed new site, and a pitch ready to send.
How It Works
Three deliverables.
One request.
You give us a domain. We do the work — no tools to install, no access needed to their systems.
We run a passive, public-signals audit of the competitor's homepage: HTTPS, load time, mobile readiness, SEO structure, structured data, security headers, platform, and more. Every finding is a real measurement — nothing fabricated.
A structured JSON + human-readable report maps every gap to a specific Boojee fix, scores the site 0–100, and ranks gaps by severity. The exact lever a prospect needs to see to feel the difference.
A branded one-page "kill sheet" shows their site score vs. what Boojee builds — designed to be dropped in an email, shared as a link, or used in a sales call. Clear, honest, damning.
Signals Measured
Every check is a
real measurement.
No guesswork. No third-party scores. Everything below is pulled directly from the live site — the same signals any browser, Google bot, or security scanner would see.
Live Sample Report
This is a real audit.
Run July 6, 2026.
The report below was generated by running python3 ops/sniper_audit.py thecrossroadsdiner.com against the live site. Every number is real.
This audit reflects publicly-observable facts measured from the live homepage on 2026-07-06. No private systems were accessed; findings are the same signals any browser, Google crawler, or security scanner would observe. Boojee is not affiliated with The Crossroads Diner.
Reading the Score
What your competitor's
number actually means.
The Sniper Score is a 0–100 composite of real, measurable signals. Every point is earned by something observable — nothing estimated. Tap a band to see what's typically failing at that level and what it costs a business.
0 – 30 Critical — the site is working against the business ►
- No HTTPS — browsers flag the site as "Not Secure"
- Load time over 4s — Google's own threshold for "poor" experience
- No mobile viewport meta tag — looks broken on every phone
- No title or meta description — Google writes its own, usually poorly
- No structured data — invisible to rich search results
31 – 55 Weak — meaningful gaps a competitor can exploit ►
- HTTPS present but HTTP redirect is missing — mixed signals for Google
- No H1 heading — Google can't identify the primary topic of the page
- Security headers absent — open to clickjacking, mixed content
- No Open Graph tags — blank preview when shared in iMessage or Slack
- Copyright year 2–5 years stale — signals an inactive digital presence
56 – 70 Developing — fixable gaps, most on low or medium severity ►
- HTTP/2 enabled but no gzip/Brotli — pages still transfer heavier than needed
- Schema.org present but incomplete — rich results partially blocked
- No social media links — discovery cut off from every social referral path
- WordPress detected — plugin overhead, security exposure, slower updates
71 – 85 Solid — competitive but with specific exploitable gaps ►
- May still lack HSTS or Content-Security-Policy headers
- Image alt coverage often partial — accessibility and image-SEO gap
- No AI assistant or lead capture — the human-availability gap is invisible in a score but visible to customers
86 – 100 Strong — hard to beat on technical basics alone ►
- Kill sheet pivots to AI layer, response time, and lead capture — not raw scores
- Sniper Teardown Report is most useful as a prospect credibility signal ("we measured your competitor") rather than a gap list
Pricing
Two tiers,
one objective.
Every package is delivered within 48 hours. Boojee does the work — you send the link.
A full audit of one competitor's domain — real signals, scored gaps, and prioritised recommendations, delivered as a structured JSON report with a human-readable findings summary.
- 10+ real signals measured from the live site
- Scored 0–100 with severity-ranked gaps
- Each gap mapped to a Boojee fix
- Actionable recommendations list
- JSON + HTML report delivered within 48h
Everything in the Teardown Report plus a branded kill sheet that puts their score side-by-side with a Boojee-built alternative — ready to share with the prospect.
- Full Teardown Report (all signals)
- Branded kill-sheet HTML page
- Side-by-side comparison layout
- Prospect pitch framing included
- Shareable link (hosted on boojee.estate)
- Delivered within 48h
Get Your Package
Request a Sniper Workup
Give us your competitor's domain and we'll deliver a real audit + kill sheet within 48 hours. No tools to install, no access required on your end.
What's Live vs. What's Coming
Honest roadmap.
The audit engine is live and running real checks today. The AI-commercial layers are in development — we won't claim they're live until they are.
10+ real signals measured from any public domain via curl. Score, gaps, wins, recommendations.
Machine-readable takeover report with severity-ranked findings and boojee_fix mappings.
Side-by-side branded comparison page generated from the audit, deployable to boojee.estate/sniper/slug/.
Request form routes to Boojee for manual review — approval-gated before any work begins.
Auto-build a full replacement site for the prospect via the Boojee Web Builder. Requires gated builder API — in development.
A branded, email-ready HTML pitch summary of the kill sheet — shareable as a hosted link or embedded in an outreach email. Queued after kill-sheet stabilises.
AI-generated avatar video narrating the audit findings — gated on HeyGen API access and avatar setup.
Submit a domain and get a live audit result in <60 seconds without a request form — requires a serverless audit endpoint.
Get Started
Know exactly where
their illusion cracks.
A real audit of your competitor's site — delivered in 48 hours, grounded in publicly-observable facts, with every gap mapped to a fix.
Request a Sniper Package →