Social media advertising consulting that designs Meta, TikTok, LinkedIn, and Pinterest ad strategies with creative frameworks, audience architecture, and attribution systems that generate measurable ROAS. Boojee turns ad spend into revenue.
Get a Free ConsultationStructure campaigns, ad sets, and ads for learning efficiency — the right campaign objective, optimization event, and budget distribution for your funnel stage.
Build the full audience architecture: cold prospecting (interest, lookalike, broad), warm retargeting (video views, engagement, website visitors), and customer exclusions.
Design the creative testing system that identifies winning angles fast — hook variants, format tests (static/video/carousel), and offer messaging.
Implement proper attribution: pixel events, Conversions API, UTM parameters, and GA4 integration — so you know which ads are actually driving revenue.
Build sequenced retargeting that moves audiences from awareness to purchase — with messaging matched to funnel stage, time since visit, and product interaction.
Design the creative refresh cadence, budget scaling rules, and audience expansion triggers that grow spend without killing performance.
Review current accounts, pixel health, audience structure, creative performance, and attribution accuracy.
Rebuild campaigns with proper objective alignment, audience segmentation, and creative testing architecture.
Deploy the new structure with baseline budgets — monitoring learning phase completion and early performance signals.
Run systematic creative tests — identifying winning hooks, formats, and offers within the first 30 days.
Increase budgets on proven performers, expand to new audiences, and maintain creative freshness to sustain performance.
Social media advertising consulting designs the strategy, campaign structure, audience architecture, and creative testing system for paid social channels — Meta, TikTok, LinkedIn, Pinterest, and YouTube. Boojee builds accounts that generate measurable ROAS, not just impression volume.
Platform selection depends on your audience and offer. Meta (Facebook/Instagram) works for most B2C and local businesses. TikTok is effective for younger demographics and impulse-purchase products. LinkedIn is the right choice for B2B targeting by title, company, or industry. Pinterest performs for home, fashion, food, and lifestyle brands. Boojee recommends platforms based on your customer data, not guesswork.
Target ROAS depends on your product margins. For e-commerce with 50% gross margins, a 3–4x ROAS typically represents profitability. For high-margin digital products, 5–8x or higher is achievable. Boojee establishes your break-even ROAS before setting targets — so optimization goals are aligned to actual profit, not vanity metrics.
The Conversions API (CAPI) sends purchase and lead data directly from your server to Meta — bypassing iOS 14+ tracking limitations that block pixel data. Boojee implements CAPI to recover lost attribution signal, improve algorithm optimization, and reduce cost per result for affected accounts.
Start with enough budget to generate 50 conversion events per ad set per week — Meta's threshold for exiting the learning phase and optimizing effectively. For a $50 product with a 3% website conversion rate, that requires roughly 1,700 ad set clicks at $1 CPC, or $1,700/week minimum per ad set. Boojee calculates your minimum viable test budget before campaign launch.