Brand & Creative
Your brand is
speaking right now.
You may not be listening — but your customers are. A BOOJEE Brand Audit is a forensic review of everything your brand communicates: visual identity, messaging, positioning, and competitive signals. Often paired with a Competitor Analysis. Delivered in 5 business days with a prioritized 90-day improvement roadmap. From $298.
What We Do
Built for operators.
Priced for outcomes.
Visual Identity Audit
Logo, color palette, typography, and image style — reviewed for consistency, professionalism, and target-market fit. Includes side-by-side comparison with 3 direct competitors.
Messaging Analysis
Homepage headline, tagline, value proposition, and key service descriptions — reviewed for clarity, specificity, and conversion signal strength. We rewrite the top 3 weakest.
Positioning Review
Where does your brand sit in the competitive landscape? We map your positioning against your top 5 competitors and identify the gaps, overlaps, and white space.
How It Works
Four steps.
Zero ambiguity.
Brand Intake
You share your website URL, social profiles, any brand guidelines, and 3 competitors to include. 10-minute form.
Forensic Review
Our team reviews all assets against a 47-point brand audit framework — visual, verbal, competitive, and digital.
Audit Report
18-page report: findings by category, severity ratings (fix now / fix soon / optimize later), and specific recommendations.
90-Day Roadmap
Sequenced action plan: what to fix first, what to hand off, and what to track. Includes rewritten headline and tagline at no extra charge.
Packages
Choose your engagement.
- 47-point audit framework
- Visual identity review
- Messaging clarity score
- 3-competitor positioning map
- 18-page audit report
- Rewritten headline + tagline
- 90-day action roadmap
- Everything in Brand Audit
- 5-competitor analysis
- Social media voice audit
- Customer perception survey design
- Email / ad copy review
- Brand voice guide (1,200 words)
- 2 revision rounds
- Everything in Brand Audit Pro
- New tagline + positioning statement
- Homepage copy rewrite
- Service page copy templates
- Brand style guide (PDF)
- Slack support during implementation
FAQ
Common questions.
Do I need a large brand for this to be useful?
No. The most value comes from early-stage and growth-stage brands where the messaging and visual identity are inconsistent. That's usually where the biggest revenue leaks are.
What if I don't have brand guidelines yet?
Most clients don't. The audit works from what exists publicly — your website, social media, any existing materials. The output often becomes the foundation for your first brand guide.
How is this different from hiring a branding agency?
A branding agency charges $5K–$50K for a full rebrand. The Brand Audit tells you what's actually broken before you spend that money. Many clients fix 80% of their issues for $298 without a full rebrand.
Will you redo my logo?
Logo redesign is not included in the audit packages — we focus on strategy and messaging. If you need design execution after the audit, we can refer you to our design partners.