Crisis Communications
Immediate messaging frameworks, key spokesperson training, holding statements, and internal communications to protect your brand from day one of a crisis.
PR firms charge $300–$500/hr in a crisis and still take 48 hours to mobilize. Boojee deploys a full crisis response team within hours — media strategists, communications specialists, and search experts — to protect what you've built.
Six disciplines deployed simultaneously. No separate vendors, no gaps in coverage.
Immediate messaging frameworks, key spokesperson training, holding statements, and internal communications to protect your brand from day one of a crisis.
Proactive journalist outreach, editorial placement, interview preparation, and counter-narrative distribution across 400+ media outlets in all 50 states.
24/7 social monitoring, coordinated response across all platforms, influencer containment, and viral narrative interruption before content spreads further.
Board communications, investor messaging, employee briefings, vendor and partner outreach — everyone hears the right story at the right time, coordinated by one team.
Platform-level takedown requests, violation appeals, legal demand letters to reviewers, and replacement campaigns to displace damaging content across Google, Yelp, and Trustpilot.
Google page-one takeover strategy — pushing negative results down with authoritative new content, press coverage, social profiles, and SEO-optimized assets published on your timeline.
A four-phase process built for speed. We can mobilize inside four hours of your first call.
We map every piece of negative content across web, social, and news. Threat level assigned. Stakeholder exposure scored. Recovery path defined.
Core message developed. Holding statements drafted. Social accounts locked down. Press contacts notified. No information leaves without your sign-off.
Counter-narrative pushed across media, social, search, and direct stakeholder channels simultaneously. Speed is the variable that determines outcome.
90 days of post-crisis monitoring, sentiment tracking, search position reporting, and rapid response on any flare-ups. Your recovery is documented and verified.
Fixed-fee engagements. No hourly surprises. No open-ended retainers without deliverables.
Most businesses underestimate crisis revenue impact. Run your numbers.
"The Boojee team was on a call with us within three hours of the story breaking. By the time it hit national coverage we already had a counter-narrative live on three wire services. The situation we thought would end us became a non-event."
A crisis is any event that threatens your brand's revenue, reputation, or legal standing and that is moving faster than your internal team can respond. If you're reading about yourself in the news, getting coordinated negative reviews, or facing viral social content — that's a crisis. A single negative review or a dissatisfied customer is a normal PR problem. When in doubt, a 30-minute crisis triage call costs nothing and gives you clarity.
Full Recovery and Enterprise clients receive a dedicated response call within 4 hours, 24/7. Rapid Response clients are triaged within 8 business hours. Our first deliverable — a written situation assessment and holding statement — is in your hands within 24 hours of engagement. Speed is the single biggest variable in crisis outcomes.
Yes. Our Rapid Response package is designed for small businesses, solopreneurs, and individuals. Full Recovery is built for growth-stage companies and regional brands. Enterprise is structured for multi-location operators, publicly facing executives, and organizations with investor or legal exposure. The process is the same — scale adjusts to your situation.
We can guarantee maximum effort: platform violation reports filed within 24 hours, legal demand letters drafted where applicable, and full documentation of every request. Platforms make final removal decisions, and no ethical firm guarantees removal. What we can guarantee is that we have the strongest documented track record available and that your case gets the same senior attention regardless of package tier.
Before our first call we only need to know: (1) what happened, (2) where it's appearing, and (3) how much time has elapsed. An NDA is executed before any strategy is shared. You do not need to share legal documents, financials, or personal details to begin a triage assessment — those come later if and when you decide to engage.
Confidential. NDA signed before strategy is discussed. Response within 4 hours on business days.