What's the difference between a landing page and a website?
A website has multiple pages, a nav, and is meant to educate anyone who visits. A landing page has no nav, one offer, and one CTA — it's built for a specific audience arriving from a specific place (usually an ad or email). Removing choices removes friction. That's why landing pages convert 5–15% while homepages average 1–3%.
Do I need to already be running ads?
No. We build the page first, then you turn on traffic. Some clients want the page ready before launching their ad campaign — that's the smart play. Others come to us because their current page isn't converting and they need a fix before they burn more ad budget.
What do you need from me to get started?
The intake form is all we need initially. From there, we may ask for your logo, brand colors, any existing copy or product info, and the offer you're promoting. If you have an existing ad, we'll want to see it so the page message matches exactly.
What does pixel integration mean?
Your ad platform (Google, Meta, TikTok) has a tracking pixel — a small snippet of code that fires when someone lands on your page or completes your form. We install and configure that pixel so your ad campaigns get accurate conversion data and can optimize toward your actual goal, not just clicks.
What is the A/B headline variant?
The Lead Gen tier includes two versions of your headline — same page, same structure, different angle. We run both in your ad campaign as separate destination URLs and let traffic data tell you which converts better. Even small headline differences can shift conversion rates 20–40%.
Can you pair this with Boojee Copy for the written content?
Yes — and it's the combination we recommend if you don't have polished copy ready. Boojee Copy writes the page and Boojee Landing Pages builds and deploys it. We manage both tracks simultaneously so design and words are built together, not retrofitted.