Launch agencies charge $15,000–$40,000 for a GTM plan that arrives two weeks after your launch window closes. PR firms bill $5,000+/mo with no guaranteed placements. Boojee delivers a go-to-market playbook, influencer seeding, PR placement, and 90-day revenue roadmap — built to put your first 100 customers in the bag before you flip the switch.
We run the full launch playbook so you're not guessing. Six mission-critical workstreams, executed in parallel.
Deep competitor analysis, ICP definition, positioning statement, messaging hierarchy, and a week-by-week 90-day calendar — all before you spend a dollar on ads.
High-converting landing page, email capture sequence, referral loop, and countdown urgency mechanics. We build the audience before the doors open.
Targeted pitches to relevant journalists, PR Newswire distribution, and segment-specific blogger outreach. Credibility before the cart page exists.
500+ vetted micro-influencer network across TikTok, Instagram, and YouTube. Product seeding, creative briefs, and tracking links — from niche to viral.
Coordinated email blast, social push, influencer activation, paid media ignition, and real-time monitoring — all executed on a synchronized timeline.
30–90 day analysis: conversion funnel, CAC by channel, cohort retention, and a scaling playbook. Know exactly what to double down on — and what to kill.
Four phases, one coordinated team. You focus on the product. We handle the market.
ICP research, competitor teardowns, pricing intelligence, and positioning. We find the exact angle that makes your product the obvious choice.
Waitlist page, email sequence, influencer outreach, press kit, and media pitches. 30 days of audience-building before the cart is live.
Multi-channel detonation: email, social, influencer, PR, and paid ads all fire simultaneously. Demand created before supply runs out.
Data-driven playbook: double winning channels, kill losers, expand influencer seeding, and optimize toward first 1,000 customers.
All tiers include a strategy consultation and the BOOJEE Launch Brief. No equity taken. No revenue share required.
Full GTM strategy document — you execute, we architect.
Done-for-you launch from waitlist to first 100 customers.*
Full-service launch with dedicated manager & paid media.
*First 100 customers guarantee applies to Full Launch and Enterprise tiers for products priced under $498 with a validated audience of at least 500 waitlist subscribers by launch day. Terms apply.
Adjust the sliders to model your launch economics. These are directional estimates — real results depend on product, audience, and execution quality.
Everything you need to know before committing to a launch.
The single biggest predictor is pre-launch audience size. Founders who build a waitlist of 500–2,000 qualified leads before launch day consistently outperform those who go live cold. The second factor is channel coordination — email, influencer, and paid all hitting within a 72-hour window creates a "sold-out" perception that drives urgency and press coverage. Most failed launches spend 80% of their budget after launch day, when momentum is already fading.
Consumer packaged goods, software/SaaS, digital products, e-commerce brands, mobile apps, and physical DTC products. We've run launches across Amazon, Shopify, Gumroad, and direct checkout. Industries include wellness, fashion, food & bev, tech accessories, education, and home goods. If you're selling something people can buy, we can launch it.
Launch Blueprint deliverables are complete in 7–10 business days. Full Launch takes 4–6 weeks from signed agreement to launch day — 3 weeks of pre-launch build, then launch week, then 30 days of post-launch support. Enterprise Launch is 6–8 weeks total. We recommend building in a 2-week buffer if your product is still in development.
No. Package fees cover strategy, creative direction, management, and execution. Paid media spend (Meta, Google, TikTok Ads) is billed directly to your ad accounts. For Enterprise Launch, we manage the accounts — you fund them. We recommend a minimum $5,000 paid media budget for launch week to see meaningful results; $15,000–$25,000 is optimal for consumer products.
On Full Launch and Enterprise tiers, if we don't drive 100 paying customers within 90 days of launch, we continue managing your launch campaigns at no additional fee until we hit that milestone — or issue a partial refund proportional to the shortfall. This guarantee requires: (a) a validated waitlist of 500+ subscribers by launch day, (b) a product priced under $498, (c) product availability and fulfillment capacity, and (d) client sign-off on all major launch assets. Full terms provided in the engagement agreement.
Tell us about your product and timeline. A launch strategist will respond within one business day with a personalized recommendation.