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Press Release

Your News,
in the Right Hands

PR Newswire charges $400–1,800 per distribution with no writing included. PR agencies bill $3,000–8,000/month in retainer before they draft a single sentence. DIY press releases go unread because distribution without relationships is noise. BOOJEE Press Release writes and distributes through wire services to indexed news outlets, Google News, and targeted journalist contacts — your story gets told, professionally.

Wire Distribution
AP-Style Writing
Same-Day Available
Wire-Service Distribution
Google News Optimized
Journalist-Written
Indexed News Outlets
Same-Day Distribution Available

Full-Service PR

Everything we handle
so you don't have to

From the first draft to the final backlink report — we manage every step. You review, approve, and watch the coverage roll in.

Press Release Writing

AP-style release written by a former journalist, headline tested for pickup rate. Structured for wire distribution and Google News indexing from the first word.

Distribution

EIN Presswire or PR Newswire distribution to indexed, verified outlets. Your release reaches legitimate news properties — not a list of spam domains.

Google News Indexing

Optimized headlines, structured metadata, and canonical formatting tuned for Google News pickup and long-term search indexing. Your story becomes a permanent web asset.

Local Media Targeting

Personalized pitches sent to 5 local journalists and editors in your specific market — the reporters already covering your industry and neighborhood.

Backlink Report

A complete list of every outlet that published your release, delivered within 72 hours. Live links, domain authority ratings, and confirmation of Google News indexing.

Crisis Communication

When the narrative needs to be controlled, speed matters. Same-day drafting and priority distribution for time-sensitive situations that require the right words, fast.

Where Your Story Goes

Where your
story goes

Every outlet in our network is indexed, legitimate, and selected for authority — not volume. Your release reaches journalists and algorithms that can actually move the needle.

Benzinga

MarketWatch

Business Insider

Street Insider

Globe Newswire

PR Newswire

AP News affiliates

and more

Distribution network varies by tier. Exact outlet list provided per campaign. Featured outlets not guaranteed on all tiers.

Service Packages

Transparent pricing,
no subscriptions

Pay per release. No retainer, no monthly fee, no lock-in. Order one release or ten — the price is the same every time.

STARTER

Press Release Only

$298

per release

Best for: teams with existing PR relationships.


  • AP-style release written by a former journalist
  • Headline tested for pickup rate
  • Professionally reviewed and formatted
  • One revision included
  • PDF and .docx files delivered
  • You handle distribution

FULL CAMPAIGN

PR Campaign

$1,298

per campaign

Best for: product launches, grand openings, and reputation building.


  • Everything in Write + Distribute
  • Local media pitching — 5 journalists/editors in your market
  • Follow-up email sequence for journalist outreach
  • 2-week coverage monitoring report
  • Two revisions included
  • Full engagement and pickup metrics
  • Same-day distribution available

Same-day distribution available on Write + Distribute and PR Campaign tiers. Contact us after ordering to confirm availability.

The Craft

The anatomy of a story
that gets picked up

  • Real News Hook

    A press release has to be news — not an ad dressed up in AP format. Grand openings, launches, awards, key hires, partnerships, or community impact qualify. Vague announcements don't. We help you identify the actual hook before we write a word.

  • Compelling Headline

    Your headline is the only thing most editors read. We test multiple headline variations for click-through rates, keyword density, and news value before selecting the final version. Under 100 characters, front-loaded with your strongest fact.

  • Quote from Leadership

    Every AP-style release includes a quote from a named executive or owner. We draft it, you approve it. The quote humanizes the story and gives journalists a pull-quote ready to use.

  • Supporting Data

    Numbers make a story credible. How many locations? How many years? What percentage growth? We work with whatever data you can provide and present it in a format journalists can cite without fact-checking.

  • Clear Call to Action

    Every release ends with a boilerplate "About" section and a media contact block. We write your boilerplate once and you own it forever. The contact block is formatted so any reporter can reach your designated contact in seconds.

"Most press releases fail because they read like ads. Ours read like news — because we hire journalists to write them."

What You Get

Written like news,
distributed with care

We can't promise which editors will pick your story up — no one honestly can. What we control is the quality of the writing and the reach of the distribution. Here's exactly what's included.

Wire-Service Distribution
Journalist-Written
AP-Style Formatting
Backlink Report Included

Questions

Frequently asked

What counts as "news"?

Anything timely and notable: grand openings, new locations, awards, product launches, major hires, partnerships, or community impact. If it happened recently and your customers or local community would care, it qualifies. We help you identify the strongest angle during intake — we've seen every type of announcement and know what editors are looking for.

How quickly can you distribute?

Same-day distribution is available for urgent releases — contact us to confirm availability after ordering. Standard turnaround is 24–48 hours from your final approval. Here's the typical flow: you submit the intake form, we draft within 24 hours, you approve (and request your included revision if needed), and we distribute within 48 hours of approval. Same-day starts the clock from the moment we have everything we need from you.

Do I own the press release?

Yes. You own the content 100% and can republish it anywhere — your website, social media, email newsletter, investor decks, or any other use. We write it; you own it forever. We do not retain any licensing rights to the finished release.

Can you guarantee pickup?

No one can guarantee specific editorial placements — any service that claims to is misleading you. What we can guarantee is distribution to every outlet on your tier's list. What actually drives pickup is the quality of the release: a strong news hook, a tested headline, and clean AP formatting. That's the craft we focus on. The backlink report will show you exactly where your release landed.

Do you offer monthly PR retainers?

Yes. Monthly PR packages include 2 releases per month plus journalist relationship management in your local market. Retainers start at $898/month. Monthly clients get priority scheduling, a dedicated point of contact, and ongoing journalist relationship building in their market. Reach out through the form below to ask about retainer availability in your market.

Get Started

Tell us about
your announcement

Fill out the form below. We'll review your story and send a draft headline within 24 hours.

Press Release Inquiry

No commitment required. We confirm your announcement is a fit and send a draft headline before you pay anything.

0 / 500

No spam. Your information is used only to fulfill this press release inquiry.

Your news deserves
real coverage.

Stop relying on social posts that vanish in 24 hours. One press release creates permanent, indexed media coverage that compounds over time.

Get My Story Out →

Written, approved, and on the wire same day.

We gather your story, write the release, and distribute to media outlets — all while you keep running your business.

1
Brief

Quick intake: your announcement, key quotes, target audience, and embargo date (if any). 10 minutes max.

2
Write

Our writers draft a wire-ready press release in AP style within 2 hours. Includes headline, dateline, boilerplate.

3
Approve

You review and approve (or request one revision round). Most clients approve on first draft.

4
Distribute

We push through wire distribution (EIN Presswire or PR Newswire) to indexed news outlets and niche industry channels. Backlink report follows.