Same Business. New Energy.
BOOJEE Brand Refresh redesigns your visual identity in about 14 days — logo, colors, typography, and a complete brand guide — with strategy behind every choice and without tearing down what's already working. Same business, sharper first impression.
Every layer of how your brand looks, sounds, and sells.
We don't just make things prettier. We make your brand do more work.
Logo & Mark Update
Refine or reimagine your wordmark, icon, and logo system with production-ready files in every format your team needs.
Color & Typography System
A cohesive palette and type stack that works across digital, print, and social — documented so anyone on your team uses it correctly.
Brand Voice & Messaging
Tagline, elevator pitch, value propositions, and tone-of-voice guide. Customers should know exactly who you are before they read a word.
Website Visual Update
Apply your new brand system to your existing site — hero, colors, type, imagery direction, and button styles updated without a full rebuild.
Social Media Templates
8–12 on-brand Canva or Figma templates for posts, stories, and covers — sized, labeled, and ready for your team to use the day they're delivered.
Brand Style Guide
A complete PDF brand bible: every color code, font pairing, logo usage rule, and do/don't example — so your brand stays consistent forever.
From audit to asset kit in 14 days.
A focused sprint — no dragged-out engagements, no revision rabbit holes.
Brand Audit
We review every existing brand touchpoint — logo, site, social, collateral — and identify what's working, what's hurting, and what's missing.
Direction Workshop
A 60-minute strategy call where we align on positioning, audience, personality, and the exact direction your refresh will take before any pixel is moved.
Design Sprint
Our creative team executes your full refresh package — logos, colors, type, messaging, templates — with two structured revision rounds built in.
Asset Delivery
Your complete brand kit lands in a shared folder: source files, web-ready exports, print-ready files, and your brand guide — ready to deploy immediately.
Choose your refresh level.
Every package includes source files, Figma access, and a revision round.
Quick brand polish for businesses that need updated assets without a full strategy overhaul.
- Logo refinement (existing mark refined, not redrawn)
- Color palette update with hex, RGB, and CMYK codes
- 1-page brand style guide PDF
- Web-ready logo exports (PNG, SVG, WEBP)
- 1 revision round
- 7-day delivery
The complete brand system — everything you need to show up consistently on every channel.
- Logo system (primary + alternate + icon mark)
- Typography selection + pairing guide
- Full color system (primary, secondary, accent, neutrals)
- Brand voice & messaging guide
- 8 social media templates (Canva or Figma)
- Complete brand guide PDF (20+ pages)
- Figma source file delivery
- All formats: PNG, SVG, PDF, WEBP, EPS
- 2 revision rounds
- 14-day delivery
For businesses ready for a complete identity transformation — new name, look, and market position.
- Everything in Full Refresh
- New identity concept (3 directions presented)
- Website redesign brief + page-by-page direction
- Launch strategy & announcement templates
- 12 social media templates (Canva + Figma)
- 90-day asset support (additional sizes, variants on request)
- Brand rollout checklist (50+ touchpoints)
- 3 revision rounds
- 14-day delivery
A simple way to think about brand ROI.
An illustrative model — not a prediction. It shows how a clearer brand could compound across your revenue, using assumptions you can adjust.
Adjust the sliders above to explore how a clearer brand could compound across your revenue.
This is a hypothetical illustration, not a forecast or a guarantee. The figure is generated from a simple adjustable model, not from measured results or industry data. Actual outcomes depend on your industry, market, and execution.
What every Brand Refresh includes.
Common questions.
Do I need to scrap my existing brand?
Not at all. The Lite and Full Refresh packages are built for businesses that want to evolve their brand without starting from zero. We refine and elevate what exists. The Brand Overhaul is where we explore a completely new direction — but even then, we present options and you choose the path.
What do I need to provide to get started?
Your current logo files (any format — even a screenshot works), links to your website and social profiles, any brand guidelines you already have (even informal ones), and 3–5 brands you admire. We handle the rest during the Direction Workshop.
How many revisions are included?
Lite includes 1 revision round. Full Refresh includes 2. Brand Overhaul includes 3. A revision round covers feedback on all deliverables at once — we don't nickel-and-dime individual changes within a round. Additional rounds can be purchased at $298 each if needed.
Will I get the source files?
Yes — every package includes Figma source files for logo and templates. Full Refresh and Brand Overhaul also include EPS vector files. You own everything we create for you outright, with no licensing restrictions. Take it to any designer in the future and they'll have everything they need.
Can you update my website as part of this?
The Full Refresh includes a website visual update — applying your new brand system to your existing site's colors, typography, imagery direction, and key design elements. If you need a full website rebuild, we offer that separately through BOOJEE Sites. The Brand Overhaul includes a detailed website redesign brief your web team (or ours) can execute against.
Tell us about your brand.
We'll review your submission and reach out within one business day to schedule your Direction Workshop.